क्रिएटिव PARTNERSHIPS
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क्रिएटिव PARTNERSHIPS
Exhibition Intern | The City of Hope, Kala Ghoda Festival, Mumbai
February 2025 - March 2025
During the Kala Ghoda Festival, I had the chance to be a part of The City Of Hope - a travelling exhibition to look into how Gandhi's philosophy and his tact of running a non-violent movement shaped the works and life of Rev. Martin Luther King Jr. .
My role was to engage visitors and spark conversations around this powerful connection. I adapted each tour to fit the audience, often switching between languages and styles depending who I was interacting with.
It was a swell experience! - not just sharing history, but being on-ground, interacting with people I learnt from all walks of life.
During the Kala Ghoda Festival, I had the chance to be a part of The City Of Hope - a travelling exhibition to look into how Gandhi's philosophy and his tact of running a non-violent movement shaped the works and life of Rev. Martin Luther King Jr.
My role was to engage visitors and spark conversations around this powerful connection. I adapted each tour to fit the audience, often switching between languages and styles depending who I was interacting with.
It was a swell experience! - not just sharing history, but being on-ground, interacting with people I learnt from all walks of life.
During the Kala Ghoda Festival, I had the chance to be a part of The City Of Hope - a travelling exhibition to look into how Gandhi's philosophy and his tact of running a non-violent movement shaped the works and life of Rev. Martin Luther King Jr.
My role was to engage visitors and spark conversations around this powerful connection. I adapted each tour to fit the audience, often switching between languages and styles depending who I was interacting with.
It was a swell experience! - not just sharing history, but being on-ground, interacting with people I learnt from all walks of life.
Exhibition Intern | The City of Hope, Kala Ghoda Festival, Mumbai
Feb 2025 - March 2025
During the Kala Ghoda Festival, I had the chance to be a part of The City Of Hope - a travelling exhibition to look into how Gandhi's philosophy and his tact of running a non-violent movement shaped the works and life of Rev. Martin Luther King Jr. .
My role was to engage visitors and spark conversations around this powerful connection. I adapted each tour to fit the audience, often switching between languages and styles depending who I was interacting with.
It was a swell experience! - not just sharing history, but being on-ground, interacting with people I learnt from all walks of life.
During the Kala Ghoda Festival, I had the chance to be a part of The City Of Hope - a travelling exhibition to look into how Gandhi's philosophy and his tact of running a non-violent movement shaped the works and life of Rev. Martin Luther King Jr. .
My role was to engage visitors and spark conversations around this powerful connection. I adapted each tour to fit the audience, often switching between languages and styles depending who I was interacting with.
It was a swell experience! - not just sharing history, but being on-ground, interacting with people I learnt from all walks of life.
Brand Strategy, Website & Social Media | VERD
June 2023 - August 2025
A brand rooted in quiet reverence for thoughtful design and gratitude towards craftsmanship. I was tasked with channelising this ethos into a cohesive brand identity for Verd.
Website: The goal was to create a website that felt like a breath, wherein every element was intentional. Since, its an interior design studio, I took inspiration from materials that shape the spaces created by them, for the color palette :
The result was a website that felt warm and reflective of the brand image.
Social Media: We wanted to create a visual narrative wherein every post was treated like a post card picture; beyond merely showing the work, we wanted to invite the viewer into the story behind it.
Resultantly, we have a presence that felt authentic and personal, creating a space that stood apart quietly, but confidently.
Rust Orange, drawn from the humble Terracotta
Deep green, echoing the depth of Verdure
Off-White reflecting the softness of Limewash
A brand rooted in quiet reverence for thoughtful design and gratitude towards craftsmanship. I was tasked with channelising this ethos into a cohesive brand identity for Verd.
Website: The goal was to create a website that felt like a breath, wherein every element was intentional. Since, its an interior design studio, I took inspiration from materials that shape the spaces created by them, for the color palette :
The result was a website that felt warm and reflective of the brand image.
Social Media: We wanted to create a visual narrative wherein every post was treated like a post card picture; beyond merely showing the work, we wanted to invite the viewer into the story behind it.
Resultantly, we have a presence that felt authentic and personal, creating a space that stood apart quietly, but confidently.
// FREELANCE
Business Development: I collaborated on developing Verd's business development communication. Pitch presentations, scripts and founder briefings were all curated to feel as intentional and authentic as the brand itself.
Business Development: I collaborated on developing Verd's business development communication. Pitch presentations, scripts and founder briefings were all curated to feel as intentional and authentic as the brand itself.
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Content Strategy & Creation | Inaya Accessories
June 2024- August 2024
Get Set Bling!
Inaya means inner charm and that's precisely what its jewellery stood for. is a jewellery brand that flaunts everyday elegance, run by an all women team.
I led content ideation and creation along with my team and crafted short-form copy.
The reels centered around:
- Building buzz for monthly new launches
- Jewellery styling tips & hacks
- Product showcase that highlighted craftsmanship and detail
Quite like its jewellery, I intented for the content to reflect everyday elegance and timeless panache.
I wanted the spirit of Inaya to reflect in its content, as well.
Get Set Bling!
Inaya means inner charm and that's precisely what its jewellery stood for. is a jewellery brand that flaunts everyday elegance, run by an all women team.
I led content ideation and creation along with my team and crafted short-form copy.
The reels centered around:
- Building buzz for monthly new launches
- Jewellery styling tips & hacks
- Product showcase that highlighted craftsmanship and detail
Quite like its jewellery, I intented for the content to reflect everyday elegance and timeless panache.
I wanted the spirit of Inaya to reflect in its content, as well.
// FREELANCE
Talent Management & Website Development | Beena Mistry
With a personality that effortlessly stood out, Beena was a pleasure to represent.
I collaborated with her by crafting short-form copy to complement her pictures and acted as her agent—securing collaborations and provided communication training.
I was commissioned to design and develop her website end-to-end. The site was envisioned as a digital extension of her personality—clean, confident, and elegant—serving not only as a portfolio of her work but also as a platform to position her brand in a professional and compelling way.
Jan 2022 - September 2022 ; May 2023 - July. 2025
With a personality that effortlessly stood out, Beena was a pleasure to represent.
I collaborated with her by crafting short-form copy to complement her pictures and acted as her agent—securing collaborations and provided communication training.
I was commissioned to design and develop her website end-to-end. The site was envisioned as a digital extension of her personality—clean, confident, and elegant—serving not only as a portfolio of her work but also as a platform to position her brand in a professional and compelling way.
Marketing Strategy & Campaigns | McCoy Appliances
July 2020 - September 2021
At McCoy, I was tasked with leading their online brand strategy and communications.
My focus was to create vibrant, meaningful visibility through the various digital platforms.
I was the nexus between the brand and the agency, ensuring that content which was in tandem with the brand's sales objectives reflected on its social media handles.
One of the most exciting projects was creating a multichannel campaign for Onam focusing on South India, that involved print, radio and digital. The campaign was succesful, bringing in Rs.3+ crs. in sales in just a week.
On the operations front, I introduced WhatsApp Business marketing solutions for the customer service team, enabling a more large scale communication.
At McCoy, I was tasked with leading their online brand strategy and communications.
My focus was to create vibrant, meaningful visibility through the various digital platforms.
I was the nexus between the brand and the agency, ensuring that content which was in tandem with the brand's sales objectives reflected on its social media handles.
One of the most exciting projects was creating a multichannel campaign for Onam focusing on South India, that involved print, radio and digital. The campaign was succesful, bringing in Rs.3+ crs. in sales in just a week.
On the operations front, I introduced WhatsApp Business marketing solutions for the customer service team, enabling a more large scale communication.
// BRAND SIDE
January 2020 - April 2020
Digital Strategy & Content | Tata Steel
A name that truly embodies legacy.
With Tata Steel, I had the chance to dive into a variety of projects, from literary festivals and marathons to CSR initiatives and customer-focused offerings like Pravesh. I was responsible for managing and creating content ideas and executing them across their social media platforms.
I also had the privilege of maintaining and contributing to their website while keeping the tone consistent and aligned with the brand's identity.
During my tenure, I worked on two standout campaigns :
Women's Day Campaign: I proposed a campaign challenging gender norms and celebrating women in roles that are seemingly male-dominated. This initiative was fulfilled with a digital film, engaging storytelling, and engagement from Tata Steel employees celebrating the women in their lives.
COVID-19 Response: Being a brand that has always been there for the society in uncertain times, I led a campaign crafting a webpage that acted as a comprehensive source of communicating Tata Steel's safety measures and community outreach efforts.
Collectively, we won the prestigious Steelie Award, 2020 for Excellence in Digital Communications.
The role taught me to execute storytelling through the lens of legacy, blending purpose, empathy, and digital agility into every touchpoint.
A name that truly embodies legacy.
With Tata Steel, I had the chance to dive into a variety of projects, from literary festivals and marathons to CSR initiatives and customer-focused offerings like Pravesh. I was responsible for managing and creating content ideas and executing them across their social media platforms.
I also had the privilege of maintaining and contributing to their website while keeping the tone consistent and aligned with the brand's identity.
During my tenure, I worked on two standout campaigns :
Women's Day Campaign: I proposed a campaign challenging gender norms and celebrating women in roles that are seemingly male-dominated. This initiative was fulfilled with a digital film, engaging storytelling, and engagement from Tata Steel employees celebrating the women in their lives.
COVID-19 Response: Being a brand that has always been there for the society in uncertain times, I led a campaign crafting a webpage that acted as a comprehensive source of communicating Tata Steel's safety measures and community outreach efforts.
Collectively, we won the prestigious Steelie Award, 2020 for Excellence in Digital Communications.
The role taught me to execute storytelling through the lens of legacy, blending purpose, empathy, and digital agility into every touchpoint.
// AGENCY EXPERIENCE WITH
Social Media Strategy & Content | iBall
September 2019- December 2019
One of the early brands in the Indian tech scene, iBall was a brand built for the everyday India.
I had the opportunity to help reshape iBall's social media presence, through research-driven insights and thoughtful execution through riveting visuals & graphics and copy.
One of the early brands in the Indian tech scene, iBall was a brand built for the everyday India.
I had the opportunity to help reshape iBall's social media presence, through research-driven insights and thoughtful execution through riveting visuals & graphics and copy.
// AGENCY EXPERIENCE WITH
Social Media & Content Intern | EarthFokus
April 2018 - February 2019
At EarthFokus, a brand focused on sustainable water-saving solutions, as an intern, I worked on their social media ideation and content creation, aligning it with the brand's eco-conscious ethos.
I aided in their email marketing efforts and suggested an alternative packaging featuring corrugated boxes, aligning it further with the brand's image.
At EarthFokus, a brand focused on sustainable water-saving solutions, as an intern, I worked on their social media ideation and content creation, aligning it with the brand's eco-conscious ethos.
I aided in their email marketing efforts and suggested an alternative packaging featuring corrugated boxes, aligning it further with the brand's image.
